About Sam        Get In Touch




Hi I’m Sam.



I am a coach, and the founder of Train of Thought.

I became a coach to help people to find greater joy, success and health when working.
I spent a great deal of my career with high stress levels and a lot of anxiety, and saw how it limited my potential. I am working to ensure others don’t need to feel the same way.

I spent most of my career in creative advertising, most recently at Mother and adam&eveDDB, two of the most successful agencies in the world. Before that, I earned my spurs at Havas London and Kindred. I worked on a variety of accounts, including Unilever, Samsung, Diageo, GSK, HM Government and Ella’s Kitchen. I have run advertising shoots and campaigns from San Francisco to Singapore.

My passion outside of work has always been acting and improvisation. I am a founding member of the improvisation group Banana Hut Gang, and was part of the team and cast that took Choose Your Own... Improv! on its sell-out run to the 2019 Edinburgh Fringe. Having first tread the boards at the age of 10, I currently act for Sedos, one of London’s premier amateur theatre companies. The skills from improvisation and acting are a cornerstone of my approach to learning and development.

I believe that if we help people to be their best, we get the best out of them. It’s the most worthwhile thing we can do.